This course is vital to Hospitality and Tourism students, since it emphasises the importance of running a smooth profitable hotel operation. It provides students with an insight into the management of the Rooms Division area of the hotel operations, including the explanation of the best practices, techniques and strategies currently used in the hospitality industry by front office, rooms division and revenue managers.

The main aim of this course is to introduce students to the history, structure and skills of Revenue & Yield Management, as it pertains to the hospitality industry. Students will learn to use various tools which will assist them in predicting customer demand at the micro market level, and the maximisation of revenue through pricing optimisation. They will also be required to interpret and utilise financial data to make yield and revenue decisions.