The course is designed to introduce the student to the basic principles of market research. To collect, process and analyze data, so that based on the results the student can be in a position to make the right decisions.

The course aims to make students able to properly conduct a market research. Through this, the students can use the data they have collected and analyzed using statistical analysis, to interpret the results and take some important decisions. The student will learn how to perform statistical analysis using simple statistical software.