This module focuses on understanding the intrinsic behavior between people and food, and how the crossing of cultures in food and beverage has an impact on eating patterns.  It examines the study of food in behavioral, social, traditional and cultural context, and provides the cultural backdrop to enhance the understanding of food use. 

This module enables students to investigate how food and drink is associated with cultural norms, behaviors and social convention, and examine how identity - religious, ethnic, national - is intensely bound up with food and beverage.The module enables future food and beverage managers to develop their professional ethics and act responsibly in contemporary multicultural environments.