As hotel guests are becoming increasingly knowledgeable and demanding, Guest behaviour is shifting; Hospitality and Tourism guests are much more inclined to spend money on an experience rather than a product. Hospitality and Tourism managers need to react and create experiential strategies to deliver fun, and unique experiences, whilst still driving guests to make a purchase. Creating an experience builds emotional attachments with a brand which is invaluable in this competitive market!

Experiential management brings great rewards for hospitality brands. If done successfully, the property will enjoy much higher levels of engagement from their customer base, generate positive feelings towards the brand and ultimately, increase customer loyalty.