This module provides the students with the knowledge for understanding the importance and function of Animation & Entertainment in a Hospitality Establishment and the skills to manage the function/department effectively.

This module assists students to acknowledge the importance of Entertainment and Animation in the hospitality and tourism industry.  Students are enabled to identify animation and entertainment needs and the trends shaping them.  They gain and understanding of the requirements for effective organization and management of animation and entertainment and its relationship with other departments in hotels and other contexts.  The module exposes students to the entertainment and animation facilities of various resorts, spas, casinos, cruise ships and other hospitality and tourism venues and enables them to understand their different operational requirements.

- Understanding the importance of Animation & Entertainment in the hospitality industry

- Understanding the functionality and structure of the department

- Acquiring the knowledge, skills and competences to understand and be able to manage the department

- Understanding the basic principles for the operation of various entertainment and animation centres/activities e.g. kids club, themed activities etc.